上海生生

行業背景

上海生生物(wù)流作(zuò)為(wèi)中(zhōng)國(guó)醫(yī)藥冷鏈服務(wù)行業的先行者，自成立以來一直專注于為(wèi)生命科(kē)學(xué)、生物(wù)技(jì )術、藥物(wù)研發、商(shāng)業成品藥等領域的客戶，提供全鏈條一站式醫(yī)藥冷鏈服務(wù)。以“有(yǒu)溫度的傳遞，呵護生命價值”為(wèi)使命，立足國(guó)内，面向國(guó)際，不斷構建全球運營網絡，塑造業内優秀服務(wù)品質(zhì)，竭盡所能(néng)為(wèi)客戶創造更大價值。

Industry Context

Since its founding, Shanghai Shengsheng Logistics has focused on offering a full chain of one-stop pharmaceutical cold chain services for clients in the fields of life science, biotechnology, drug research and development, and commercial finished drugs. Shanghai Shengsheng Logistics is a pioneer in China's pharmaceutical cold chain service industry. With the goal of "delivering with temperature, caring for the value of life" on a local and worldwide scale, we have been establishing a global network of operations, establishing exceptional service standards in the sector, and making every effort to provide value for our clients.

挑戰

上海生生作(zuò)為(wèi)中(zhōng)國(guó)醫(yī)療冷鏈服務(wù)行業的先行者，為(wèi)全球客戶提供專業、高效、品質(zhì)服務(wù)；面對業務(wù)國(guó)際化标準化的需求，生生期待通過品牌煥新(xīn)，構建全新(xīn)的視覺體(tǐ)系，使品牌更具(jù)影響力，以更加專業、國(guó)際、有(yǒu)溫度的姿态煥發新(xīn)的生命力。

Challenge

In response to the demand for international business standardization, Shanghai Shengsheng, a pioneer in China's medical cold chain service industry, looks forward to developing a new visual system through brand renewal, strengthening the brand's influence and giving it a fresh energy with a more professional, global, and friendly posture.

策略

我們對上海生生做了深入的研究，并對醫(yī)藥冷鏈服務(wù)行業成功品牌做了完整的視覺調研和分(fēn)析，以生生“可(kě)複制的交付”這一業務(wù)核心優勢作(zuò)為(wèi)品牌核心進行視覺表達，塑造差異化的視覺體(tǐ)系。

Strategy

We conducted an in-depth analysis of Shanghai Shengsheng and a thorough visual research and analysis of successful brands in the pharmaceutical cold chain service sector, using Shengsheng's core competitive advantage of "replicable delivery" as the core visual expression of the brand and creating a distinct visual system.

創意

全新(xīn)的視覺體(tǐ)系從标識中(zhōng)提煉U作(zuò)為(wèi)核心創意，呈現不斷擴散衍生之勢；表達開放、溫暖、傳遞的理(lǐ)念和可(kě)複制的交付的核心業務(wù)優勢；以融合醫(yī)療和生命感的藍綠，呈現嚴謹，專業，有(yǒu)溫度感的視覺感知。

Idea

The new visual system takes the U from the logo as the central concept, expressing the momentum of ongoing proliferation and derivation, as well as the core business advantages of openness, warmth, transmission, and repeatable delivery. It also presents a strict, professional, and warm visual perception with the blue and green color scheme, which integrates a medical and life sense.

成果

全新(xīn)的品牌體(tǐ)系于2023年2月對外正式啓用(yòng)；全新(xīn)的視覺體(tǐ)系承載了上海生生作(zuò)為(wèi)行業先驅，傳遞溫度，呵護生命的使命和全球生物(wù)醫(yī)藥冷鏈服務(wù)行業的領跑者的美好願景，以更加國(guó)際、專業、有(yǒu)溫度的姿态助力品牌生生不息的發展。

Results

The new visual system carries the mission of Shanghai Shengsheng as a pioneer in the industry, delivering temperature and caring for life, and the lovely vision of a global leader in the biomedical cold chain service industry, with a more global, professional, and warm gesture to help the brand's endless development. The new brand system was formally introduced to the public in February 2023.

始終堅持打造菁英團隊，保持專業

找最棒的人，做最棒的事

Do  The  Best