BOOM 巴蒙

挑戰

作(zuò)為(wèi)一家專門的基礎類化工(gōng)原料供應商(shāng)，巴蒙為(wèi)全球各地生産(chǎn)型企業提供以钛白粉為(wèi)主的化工(gōng)材料，立志(zhì)成為(wèi)化工(gōng)行業最佳供應商(shāng)，在價格和産(chǎn)品趨近的激烈競争中(zhōng)，期待以優異的品牌形象和中(zhōng)國(guó)的競争者産(chǎn)生區(qū)隔增加品牌辨識度，同時也希望以此來重新(xīn)獲取全球性夥伴的青睐。

Challenge

BOOM, as a specialized provider of fundamental chemical materials, distributes titanium dioxide as the  primary chemical material to manufacturing businesses all over the world, and strives to be the greatest  supplier in the chemical sector.
We aim to separate our brand image from our competitors in China to  boost brand recognition, and we also want to win the favor of our worldwide partners,despite strong  competition in terms of price and product convergence.

機會

在中(zhōng)國(guó)市場，巴蒙有(yǒu)一支充滿使命感的員工(gōng)，為(wèi)了助力化工(gōng)産(chǎn)業發展，他(tā)們以專業為(wèi)本，可(kě)以快速響應客戶，成就客戶價值。這種團隊價值觀始終貫徹在公(gōng)司的方方面面，同時也給整體(tǐ)的品牌設計帶來了生命力。

Opportunity

BOOM has a mission-driven team in China that is professionally dedicated to help the chemical sectorthrive and can respond fast to customers and deliver customer value. 

This fifirm value is reflflected in all  facets of the business, and it also breathes life into the entire brand design.

解決方案

巴蒙的全新(xīn)視覺體(tǐ)系充滿激情，感染力和滲透力，不僅訴說了巴蒙的品牌個性，還訴說了化工(gōng)産(chǎn)品在生活中(zhōng)産(chǎn)生的不可(kě)獲取的作(zuò)用(yòng)，像陽光一樣，給人振奮的力量。在這個系統中(zhōng)，一種陽光的感染力使用(yòng)三層色彩漸變的方式穿插到企業的方方面面。它非常直觀，易于傳播，同時容易識别，從logo、顔色、icon、圖片的基礎元素，每種元素都可(kě)以在不同的接觸點和場景中(zhōng)靈活融合，加強品牌資産(chǎn)積累。

全新(xīn)的logo以一種圓潤的字體(tǐ)代表巴蒙對客戶的高品質(zhì)服務(wù)，這種服務(wù)充滿溫度；以字體(tǐ)BOOM為(wèi)核心，向外散射的外輪廓采取了化工(gōng)的六邊形作(zuò)為(wèi)核心語言，強調化工(gōng)屬性，助力化工(gōng)産(chǎn)業發展；代表巴蒙品牌個性的陽光通過六邊形向外輻射，傳遞品牌價值。 

顔色上為(wèi)了體(tǐ)現環保和科(kē)技(jì )，把化工(gōng)行業中(zhōng)較少使用(yòng)的綠色作(zuò)為(wèi)品牌色呈現，配合淺綠色和黃色，提升視覺識别的差異度和辨識度，新(xīn)顔色系統通過将其應用(yòng)到整個身份系統中(zhōng)，豐富并激活了客戶在所有(yǒu)接觸點的體(tǐ)驗。

結果

全新(xīn)的品牌形象在2021年12月發布，給巴蒙的競争對手及國(guó)際客戶留下了深刻印象。全新(xīn)的品牌形象不僅體(tǐ)現了對于客戶的洞察，也體(tǐ)現了巴蒙團隊的企業文(wén)化和品牌個性。

未來，我們将繼續支持巴蒙的視覺應用(yòng)體(tǐ)系，讓每一個知道巴蒙的人感受到來自巴蒙的能(néng)量。

Results

BOOM's competitors and foreign clients were impressed by the new brand identity, which was released in December 2021. 

The new brand image not only reflects customer insight, but also the BOOM team's corporate culture and brand personality. We will continue to support BOOM's visual application system in the uture, allowing anybody who knows BOOM to feel its vitality.

始終堅持打造菁英團隊，保持專業

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